Sun Dog IPA
Competition Product artwork
Sunny the hotdog mascot forms my artwork to this competition brief for Triple Point Brewery. Hearing the name ‘Sun Dog’, this character immediately came to my mind, and I was eager to represent his cheek and charisma as fully as possible, while exploring cartoon-style illustration for the first time. I first hand-sketched the outcome, before digitising these drawings—adding bright primary colours to build on the themes of playfulness and summertime frolicking.