Niki: fifty years on
ISTD Assessment Publication
This publication explores the milestones surrounding F1 legend Niki Lauda's maiden World Championship win, told in his own words. Responding to the ISTD brief Milestones, an editorial approach was taken to re-form the source text into five distinct chapters, each of which representing a year of Lauda’s life and career between 1973 and ’77 and reflecting on the achievements and adversities he faced during that season. Deploying a type-focussed approach, the specifications of the text were carefully crafted to best reflect the narrative, with an imposing single column fully justified by hand for clarity and typographic excellence.
Don-Humber Biosphere
Live brief Identity
Collaborating with fellow designer James Morris, we created a visual identity for a proposed UNESCO Biosphere, the first in the north of England. The outcome’s visuals are inspired by the region’s landscape of peatlands and wetlands, with colours of the local flora influencing the brand’s palette. Directing the brand’s tone of voice towards the local community, the Biosphere encouranges engagement and involvement, and promotes ongoing conservation efforts.
Warsong
Competition Cover artwork
This artwork is for The Cure’s ‘Warsong’, submitted to War Child Secret 7″ through the D&AD New Blood Awards. It portrays the lyric "we tear the night in two" as the star-spangled banner’s iconic blue canton ripping apart. Considering the dynamic between war and patriotism (the US national anthem itself describes "rockets’ red glare, bombs bursting in air"), the American military–industrial complex is clearly tied to national pride, yet is globally harmful, prompting feelings explored in Warsong: ‘All we will ever know is bitter ends, for we were born to war.’ Graphically and thematically, this outcome also draws from Sister Corita Kent’s works exploring social justice and incorporating cultural identity.
Sun Dog IPA
Competition Product artwork
Sunny the hotdog mascot forms my artwork to this competition brief for Triple Point Brewery. Hearing the name ‘Sun Dog’, this character immediately came to my mind, and I was eager to represent his cheek and charisma as fully as possible, while exploring cartoon-style illustration for the first time. I first hand-sketched the outcome, before digitising these drawings—adding bright primary colours to build on the themes of playfulness and summertime frolicking.
Nexus
Live Brief Brandmark
This brandmark was created for a collective of schools in North Essex, previously known as the Tiptree and Stanway Consortium. The brief requested that the new identity ventured away from locality and towards themes of connectedness and collaboration, as the group grew and encompassed institutions from outside its original district. This outcome explores human connection, represented as the nodes and neurons of the brain, inspired by the educational environment of the brand.
Windrush Generations
Proposal Brandmark
This outcome formed my response to an open brief set by Sheffield’s African Heritage Culture Forum, seeking their own logo to celebrate Britain’s Windrush Generations in place of the existing icon borrowed from Bradford Council. My proposal
fuses visual elements of the historic Windrush ship with the iconic Yorkshire rose. Its radial petals are formed from anchors, and the palette reflects both the traditional colours of the rose, as well as hues from Caribbean culture.