Niki: fifty years on
ISTD Assessment
This publication explores the milestones surrounding F1 legend Niki Lauda's maiden World Championship win, told in his own words. Responding to the ISTD brief Milestones, an editorial approach was taken to re-form the source text into five distinct chapters, each of which representing a year of Lauda’s life and career between 1973 and ’77 and reflecting on the achievements and adversities he faced during that season. Deploying a type-focussed approach, the specifications of the text were carefully crafted to best reflect the narrative, with an imposing single column fully justified by hand for clarity and typographic excellence.
Don-Humber Biosphere
Live brief
Collaborating with fellow designer James Morris, we created a visual identity for a proposed UNESCO Biosphere, the first in the north of England. The outcome’s visuals are inspired by the region’s landscape of peatlands and wetlands, with colours of the local flora influencing the brand’s palette. Directing the brand’s tone of voice towards the local community, the Biosphere encouranges engagement and involvement, and promotes ongoing conservation efforts.
Sun Dog IPA
Competition
Sunny the hotdog mascot forms my artwork to this competition brief for Triple Point Brewery. Hearing the name ‘Sun Dog’, this character immediately came to my mind, and I was eager to represent his cheek and charisma as fully as possible, while exploring cartoon-style illustration for the first time. I first hand-sketched the outcome, before digitising these drawings—adding bright primary colours to build on the themes of playfulness and summertime frolicking.
Warsong
Competition
This artwork is for The Cure’s ‘Warsong’, submitted to War Child Secret 7″ through the D&AD New Blood Awards. It portrays the lyric "we tear the night in two" as the star-spangled banner’s iconic blue canton ripping apart. Considering the dynamic between war and patriotism (the US national anthem itself describes "rockets’ red glare, bombs bursting in air"), the American military–industrial complex is clearly tied to national pride, yet is globally harmful, prompting feelings explored in Warsong: ‘All we will ever know is bitter ends, for we were born to war.’ Graphically and thematically, this outcome also draws from Sister Corita Kent’s works exploring social justice and incorporating cultural identity.