Windrush Generations
Proposal Brandmark
This outcome formed my response to an open brief set by Sheffield’s African Heritage Culture Forum, seeking their own logo to celebrate Britain’s Windrush Generations in place of the existing icon borrowed from Bradford Council. My proposal
fuses visual elements of the historic Windrush ship with the iconic Yorkshire rose. Its radial petals are formed from anchors, and the palette reflects both the traditional colours of the rose, as well as hues from Caribbean culture.